The world’s biggest international music award show

For the past 7 years, I’ve had the pleasure of creating the communications campaign for the show, with the ultimate goal of driving viewership and ratings to MTV around the world.

Year-after-year, within tight deadlines and complex celebrity schedules, my team and I have created some of the most-talked-about campaigns, marrying celebrity hosts with the brand’s values and attitude. From productions in Sydney and Paris to New York and LA, we always deliver surprising campaigns that build on the LIVE show’s momentum.

Here are some of the most memorable campaigns.