Reinventing the MTV brand in 2015, required changes inside and out. I was tasked with reinventing the channel, and more importantly re-establishing the internal mindset in terms of how we operated the channel. Through the use of technology, we were able achieve our goal of reconnecting the brand to its audience.

In my 20+ years in the industry, this campaign garnered the most attention with praise from the likes of Forbes and Variety to Vice and Creative Review.

Here’s how it all came together.